What you have to do
Nothing. That’s the whole point of it — and it’s also why it’s hard to tell whether it’s working, so every round gets written down, including the mornings nobody ran it.
Someone looks at your site every weekday morning.
A website doesn’t fail loudly. It fails on a Sunday, quietly, and you find out on Tuesday because a customer mentions that the contact form did nothing. Monday morning’s round finds that one. The one that broke at eleven and fixed itself by three, nobody finds.
What actually happens
Your site gets checked once a day: that it answers, that the page still contains the thing it’s supposed to contain, that the certificate hasn’t expired, that the domain isn’t about to lapse. A person runs that round by hand, every weekday morning. There’s no scheduler behind it, and we’re not going to describe one here and build it later. When something goes wrong an incident opens on its own, and when it comes back the incident closes on its own — that half is code, and it’s the only half that doesn’t depend on somebody remembering.
response · content · certificate · domain
Every round leaves a record: when it ran, how long it took, what it checked, what failed, and what it couldn’t check at all. That last one is the column nobody writes down, and it’s the one that matters — a check that never ran is not a check that passed, and a system that can’t tell those two apart reports a dead monitor as a healthy one.
A morning that gets skipped is recorded as our failure, with a date on it, and it stays on the list of what we owe you until you’ve been told. From the outside, a month nobody looked at and a month with nothing wrong in it look identical. The record is the only thing that tells them apart.
Not part of it yet: Monthly report and Verified backups. Nothing starts them on a date, so they aren’t in what you can buy today.
What we don’t promise
Not running yet — 2 of the 3 things on this page. Monthly report, Verified backups are written, tested and working, and nothing triggers them on a schedule yet. So you can’t buy them today, and our own proposal tool refuses — with an error, not a shrug — to put them in a document. We’d rather tell you that than sell you a service whose whole promise is that something happens while you’re not looking.
One check a day. Not continuous monitoring. A person runs the round by hand each weekday morning, and that’s the whole of it. A site that goes down at eleven and comes back at three won’t be seen by anybody — not that day, and not the next morning either, because by then it’s answering again. That’s the scope on purpose: a daily round we actually do is worth more than a live monitor we’d have to invent to put on this page. What would be wrong is selling it as the second thing.
No response-time promise. Not yet. There’s nobody on call overnight, and printing “4-hour response” when that’s only true on weekdays is a promise that breaks the first Saturday it matters — and the first time it breaks it takes down everything else you believed. The system records how long we actually take, from the first day. When there are enough real months behind it, we’ll publish the number we’re already hitting. Not before.
No uptime badge. “99.9%” calculated from three weeks of samples is a decoration. Your report shows the availability we actually measured, and when there weren’t enough samples to be honest about it, it says that instead.
We don’t watch what you haven’t bought. A site with no care plan gets no monitoring, and that’s enforced in the code rather than in a policy. Watching something creates the expectation that somebody will react to it, and the day it broke you’d be right to be angry about a service nobody sold you.
What we can care for today
A site we built. That’s the honest answer. Care for a site on a platform we don’t work on would depend on work we don’t do, so we’d be selling you half a service and calling it a whole one. The list of what we don’t do is published, and it’s short on purpose.
What it costs
Care is $2,500 a month. It buys the round, the record and the incidents. It does not include changes: no new pages, no new work. Nothing on this plan is us building something for you.
Growth is $5,500 a month and includes 5 hours of changes. The hours don’t carry over. An allowance that accumulates turns into a debt nobody budgeted for, and you’d find out the month you tried to claim it.
Past the allowance, work gets quoted in writing before anyone starts.
There’s a third plan, Partner. It has no number here, and it won’t have one until there’s a client with a history behind them — which today there isn’t, because there are no clients. Pricing something nobody can buy yet would be a guess, and it would be sitting next to two that aren’t.
Nobody has paid for a month of either yet. The prices are settled; the track record isn’t, and we’d rather you knew which is which.