Four numbers are published. None of them moves unless the scope does.

audit: $2,500
a website: from $12,000
care: $2,500 a month
growth: $5,500 a month, 5 hours

The price gets said the first time you ask it. Not after a discovery call, not after a form, and not in a range so wide it’s a way of saying nothing.

The two one-off prices

The audit is $2,500, paid up front, credited in full against a project if you go ahead within 30 days.

A website starts at $12,000. That’s a floor, not an opening bid. Below it we’d be competing with tools that are free and getting better every month, and we’d tell you to use one of those instead.

The exact number for your project comes after the audit, in writing, with the scope attached. It doesn’t move unless the scope does — and if you change the scope, we quote the change separately, in writing, before anyone starts. Scope that drifts quietly is how a good project ends badly.

Ask what yours would cost

What care costs

Care is $2,500 a month. It covers the round, the record and the incidents — not changes. Growth is $5,500 a month and includes 5 hours of changes; what each one covers is on the care page.

Nobody has paid for a month of either yet. The prices are settled; the track record isn’t, and we’d rather you knew which is which.

What’s passed through at cost

Photography, video, font licenses, stock images, project-specific subscriptions, API credits.

These go through at cost with the invoice attached. Not out of generosity — a hidden margin on a font license is the kind of thing that gets found later and costs more than it ever made.

Payment

audit: 100% up front
a website: 50% to start · 50% on approval

Nothing goes live before the final payment clears. It’s the only real protection either side has, and it’s fair: by then the work is finished.

Discounts exist for paying up front or committing for a year. They don’t exist for pressure. A discount given under pressure teaches everybody involved to apply pressure.

If you want to leave

Everything is in your name from the first day — domain, code, data. If you leave, it goes with you. There’s no penalty because there’s no contract length to break.

That’s easy for us to say and hard for us to walk back, which is the point of putting it on a page.