Four numbers are published. Yours comes after the audit, in writing — and moves only when the scope does.

The price gets said the first time you ask it. Not after a discovery call, not after a form, and not in a range so wide it’s a way of saying nothing.

The audit
$2,500
Paid up front, credited in full against a project if you go ahead within 30 days.
A website
from $12,000
That’s a floor, not an opening bid. The exact number comes after the audit, in writing.
Care
$2,500a month
The round, the record and the incidents. It does not include changes.
Growth
$5,500a month
Includes 5 hours of changes. The hours don’t carry over.

One-off prices

The two one-off prices.

The exact number for your project comes after the audit, in writing, with the scope attached. It doesn’t move unless the scope does — and if you change the scope, we quote the change separately, in writing, before anyone starts. Scope that drifts quietly is how a good project ends badly.

One-off · the audit
The audit
The audit is $2,500, paid up front, credited in full against a project if you go ahead within 30 days.
$2,500 · credited within 30 days
One-off · a website
A website
A website starts at $12,000. That’s a floor, not an opening bid. Below it we’d be competing with tools that are free and getting better every month, and we’d tell you to use one of those instead.
from $12,000 · exact number after the audit

Ask what yours would cost

Monthly

What care costs.

Care is $2,500 a month. It covers the round, the record and the incidents — not changes. Growth is $5,500 a month and includes 5 hours of changes; what each one covers is on the care page.

Nobody has paid for a month of either yet. The prices are settled; the track record isn’t, and we’d rather you knew which is which.

What care covers, and what it doesn’t promise

Direct costs

What’s passed through at cost.

These go through at cost with the invoice attached. Not out of generosity — a hidden margin on a font license is the kind of thing that gets found later and costs more than it ever made.

Photographyat cost
Videoat cost
Font licensesat cost
Stock imagesat cost
Project-specific subscriptionsat cost
API creditsat cost

Payment

Nothing goes live before the final payment clears.

It’s the only real protection either side has, and it’s fair: by then the work is finished.

Discounts exist for paying up front or committing for a year. They don’t exist for pressure. A discount given under pressure teaches everybody involved to apply pressure.

The audit100% up front
A website50% to start · 50% on approval

No minimum term

If you want to leave.

Everything is in your name from the first day — domain, code, data. If you leave, it goes with you. There’s no penalty because there’s no contract length to break.

That’s easy for us to say and hard for us to walk back, which is the point of putting it on a page.

Start with the audit

The price gets said the first time you ask it.

The audit comes first. Your number comes after it, in writing, with the scope attached.